How To Create Schema Structured Data or Schema Markup
I am a passionate SEO analyst as wellas a Digital Marketer currently working at Kochi, Kerala. Contact me for free Digital Marketing consultation.
For the SEO of a website we can add the schema structured data to improve the search results. This technical SEO element is important for all those who willing to learn SEO. Schema Structured data is a semantic vocabulary that can add to the web pages to improve the way that search engines can read and identify the type of the representation of the website.
Schema.org is founded by Google, Yahoo, Microsoft, Yandex Schema.org is the standard vocabulary accepted by the Google, Bing, Yahoo, Yandex. Schema Structured data can be encoded in different formats of RDFa Microdata and JSON-LD.
How Schema Data helps to Improve the Search Appearance
The star rating added on this search result is using the schema structured data, also the price range, phone number, email is added to the website code using the schema structured data and thereby the search engine understands all these items.
Create Schema Structured Data using Google Search Console
Google Search Console provides an easy section to create the schema markup using the structured data markup helper. See the images below and create the schema data yourself.
First Login to the Search console and select the Web tools
Then a new window appears then select the testing tool
Then Select Structured data Markup helper
From the new window select the category you want to create the schema markup or the structured data. And add the URL of the page you are using to create structured data, then click start tagging
Then click on the text or the image and select it as the corresponding tag like below
Tag all the elements including Name, Phone number address, email and then click on create HTML
Then the Structured Data Markup code is open created in the JSON-LD coding format, and also you can change the format to the microdata.
Paste this code on the header of the website below all the meta tags on the header. Now you have successfully created the Schema structured data using the Google Search Console Structured Data Markup helper tool. Adding the Structured data on the website header is a great possibility and chances to improve the Website SEO because the search engine can understand the type of the website, address details, telephone number etc.. So we can assume that this schema markup code helps to improve the Local SEO by improving the local listing of the business associated with the website.
There are several third party tools are there on the internet to create the Schema markup, Also there are different types of schema markup are available the search console provides a less number of categories or the type of the Schema structured data. You can find more tags on the website Schema.org.
When you are creating the schema markup using the third party tools don’t forget to test the code using the Schema markup testing tool available on the search console, because error codes always affect the site’s performance be careful.